So, what makes a good Key Result? Under each Objective, make sure to define measurable outcomes.
Key results should be quantifiable, achievable, and difficult, but not impossible. They can be based on growth, performance, revenue or engagement.
Often, they are numerical, but they can also show if something is done or undone.
Key results take all that inspirational language and quantify it. You create them by asking a simple question “how would we know if we met our objective?”
This causes you to define what you mean by “awesome” “kill it” or “own.”
Typically, you have three key results. Metrics can be based on
- Growth
- Engagement
- Revenue
- Performance
- Quality
Some types of key results usually start with verbs like launch, create, develop, deliver, build, make, implement, define, release, test, prepare and plan.
These keywords jumpstart your vision for your team, organization or company.
Most times, your key result is going to be a specific metric and a value to reach. For example :
- Get 50 new online users
- Increase user retention from 40% to 60%
- Reduce churn rate by 2%

More Posts
5 best productivity podcasts
Career, personal life, social network, hobbies, passion projects, and long-term goals – do you find yourself juggling all these at the same time? Do you also find yourself falling behind, losing your drive,...
13 Ways Successful CEOs Manage Their Time
CEOs tackle big challenges that need great time skills to manage many roles. Studies by Harvard Business School experts like Michael E. Porter and Nitin Nohria show CEOs work around 62.5 hours every...
15 Top Productivity Apps to Consider in 2024
Have you ever caught yourself binge-watching cat videos on the internet, stalking Facebook friends, or window shopping online for hours? In the absence of someone looking over your shoulder, it’s very easy to...
9 Best SMART Goals Planner Apps for 2023 (free & Paid)
Do you want to achieve your goals and set yourself up for success? But you don’t know how to start, or you have a hard time staying focused and motivated. In this article,...