Creating OKRs can be tricky for new companies that are not used to it. Most of them are struggling to design the ideal OKRs for their business and preparing for the consequences of framing the poor OKRs.
How to make an OKR that is based on best practices?
This is the piece where you will get the answer to this question.
In an organization, there are different departments like sales, marketing, engineering, finance, administration, finance, etc. Having an idea regarding how to create the best OKR for all these teams can help them create a winning OKR strategy. To ease things for you, we have created OKR templates for all the key departments of an organization to help them get the most out of them.
1 - OKR Templates for Marketing
Marketing is one of the key departments of any company. They are directly associated with the marketing of products and services of a business to the customers. In order to measure the efficiency and effectiveness of your marketing team efforts, it is necessary to have quantifiable performance measures, this where OKR for marketing comes into play. Only when you can track the performance, you can also drive growth and profitability to the business.
Here some templates for your aid:
Objective: Enhance engagement at the company blog
Key result 1: Create 30 top quality blog posts
Key result 2: Publish 5 interviews with leading industry experts
Key result 3: Get 10,000 relevant blog subscribers
Objective: Improve Overall Website SEO
Key result 1: Set on-page optimization of all the pages of the website
Key result 2: Get 15 new inbound links each month from top quality websites
Key result 3: Resolve all technical SEO issues of the website
Objective: Bring more marketing qualified leads
Key result 1: Generate 30 MQLs from paid search each month
Key result 2: Generate 25 MQLs from organic search each month
Key result 3: Generate 25 MQLs from email marketing each month
Key result 4: Generate 25 MQLs from community marketing each month
2 - OKR Templates for Sales
Business can never deny the importance of the sales team as it helps a business to stay alive. Sales and marketing teams normally work together to drive better results, but there are definitely some major differences between the goals of a sales team and a marketing team.
Here are some OKR templates for Sales:
Objective: Maximize the outcome of the sales funnel
Key result 1: Approaching to all MQL leads from last week within a week
Key result 2: MQL to sales closing rate above 60%
Key result 3: 2 weeks to close sales
Objective: Grow sales targeting European countries
Key result 1: Search for 50 new customers from EU that are interested in our product
Key result 2: Create relationships with them by contacting three times per week
Key result 3: Offers discounts and other benefits to close sales
Objective: Increase sales team
Key result 1: Hire 3 new sales manager
Key result 2: Hire 12 new sales rep
Key result 3: Successfully implement the 2020 expansion plan
3 - OKR Templates for Technology/Engineering
The technology/engineering team has a major role in the success of a business. Setting OKRs can help them improve their performance because it aligns them with the goals of the business.
Here are some OKR templates for Technology/Engineering:
Objective: Extend the engineering team to meet additional targets
Key result 1: Hire 2 new engineering managers
Key result 2: Hire 8 new engineers
Key result 3: Ensure that the new staff is following the performance metrics checklist
Objective: Improve the entire performance of the software
Key result 1: Ensure that the product is created by on the set standard procedure checklist
Key result 2: Minimize 20% critical bugs
Key result 3: Improve the average response time of the software below 500ms
Objective: Improve the testing process of software
Key result 1: Test the product separately among all the development teams
Key result 2: Remove all bugs found during the development process
Key result 3: Improve unit testing coverage to 80%
4 - OKR Templates for Operations
The operations department plays a major role in maximizing the efficiency and productivity of all the departments. If you have a strong marketing and sales department but your operations department is not good enough, then the success of your organization might be at risk. So, ensure that the OKRs of your operations team are defined clearly.
Some OKR templates for operations are as follows;
Objective: Create an office that has operational efficiency
Key result 1: Removing dependency from manual data storage
Key result 2: Ensure office supplies are up and running
Key result 3: Minimize unnecessary use of supplies
Objective: Increase the efficiency of the organization
Key result 1: Introduce new tools that can improve the working process
Key result 2: Ensure that training sessions are arranged regarding these new tools
Key result 3: Make sure that organizational productivity increased by 50% using these tools
Objective: Streamline inventory management process
Key result 1: Forecast the need for inventory for all departments
Key result 2: Ensure proper tracking of inventory items
Key result 3: Ensure that there is the proper software to manage and track the entire inventory
5 - OKR Templates for Human Resource
The human resource department not only brings good resource to an organization but is also involved in taking care of their salary, benefits, training, etc. In order to help the human resource department deliver top quality work, OKRs can prove to be of great help.
Some OKR templates for Human Resource are as follows;
Objective: Maximize the productivity of office staff
Key result 1: Make sure that all the executives arrive on time at the office
Key result 2: Create monthly tanning schedule for each department
Key result 3: Ensure that all the staff is equipped with essential tools
Objective: Improve the recruiting process of the company
Key result 1: Ensure that all the available jobs have been posted to the reputed job sites
Key result 2: Contact reasonable profile in a week
Key result 3: Increase competency interview question by 20%
Objective: Improve salary competitiveness of employees
Key result 1: Compare the salary offered by us with the industry benchmark
Key result 2: Ensure employees are paid on time
Key result 3: Ensure that their package has other fringe benefits as per the industry
6 - OKR Templates for Finance
The finance department deals with all finance-related matters of any organization. They manage the cash flow process, design financial strategies, perform internal audit and so on. To ensure that the finance department runs smoothly, it is better to create OKRs for them as well.
Some OKR templates for finance are;
Objective: Create a financial strategy of the organization for the next year
Key result 1: Arrange a planning session with the manager of every department
Key result 2: Ensure that there is no unnecessary expenditure
Key result 3: Finalize budget of the entire year by November
Objective: Raise new capital for growth requirements
Key result 1: Outreach 150 VCs for funds
Key result 2: Arrange meetings and conference calls with VCs
Key result 3: Target $5 million to close an investment round
Objective: Improve the efficiency of the bookkeeping process
Key result 1: Hire qualified and experienced bookkeepers
Key result 2: Ensure advanced tools are used to minimize errors
Key result 3: Create a monthly report to document entire data
7 - OKR Templates for Customer Support
The customer support department is the main point of contact for a customer. It creates an image of your business in the customer’s mind. A good customer support department can be very helpful to have good relationships with your existing customers.
OKR template for customer support are as follows:
Objective: SLA fulfillment around products
Key result 1: Ensure that customer satisfaction score is greater than 80% around products
Key result 2: Create a support action plan
Key result 3: Arrange marketing meetings to reduce alignment issues
Objective: Create top-quality customer support department
Key result 1: Respond to customer queries within 1 hour
Key result 2: All email queries should be addressed in 24 hours
Key result 3: Ensure that the customer satisfaction score is above 90%
Objective: Improve the performance of the customer support team
Key result 1: Ensure that 3 training sessions are conducted for the customer support team every quarter
Key result 2: Update the knowledge base with all the essential guides regarding customer support
Key result 3: Ensure that the team members have a personal score of above 8 out of 10
For companies that are working on OKRs, they have their own customized templates for each department because they try different things to find the best combination that works effectively for them.
The OKRs templates discussed can prove to be extremely helpful if you have just started working on OKRs strategy. Make use of these templates as your starting point and then craft them according to your needs later on.
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