– During the month of July, we run a pricing experiment where we brought down the price from $120 per year to $31.20 per year. The goal of the experiment was to figure out whether complaints about pricing were a general feeling or isolated. It turns out that the conversion rate has doubled, but the churn rate has only slightly improved, which means that $31.20 per year is not our optimal price. We will continue to increase the price until we find the optimal price point.
– Also we have moved more features from free to premium plans in an effort to increase our conversion rate (vision tracker, journal, focus timer and goals have been moved to premium).